Online Reputation Recovery for a Property Agent

Industry: Real Estate – Property Agent
Challenge: Negative Reviews, Fake Reviews & Low Online Visibility Affecting Client Leads

A well-established property agent faced declining client inquiries and missed sales opportunities due to a combination of negative online reviews, competitor-planted fake reviews, and poor search engine rankings. Despite delivering excellent service, a few misleading reviews and past client misunderstandings were deterring potential home buyers and sellers.

As a result, the agent saw a 30% drop in new client leads and a noticeable decline in property listings, significantly impacting their revenue and reputation.

Our Approach: Comprehensive Reputation Management

To help the property agent restore their online credibility and attract more clients, ProAction Labs implemented a four-step strategy:

Fake Review Removal & Reputation Clean-Up

• Conducted a full audit of Google, Trustpilot, and Yelp reviews, identifying fake 1-star ratings left by competitors.

• Used Google’s and Trustpilot’s dispute process to successfully remove fraudulent negative reviews.

• Encouraged genuine clients to leave authentic positive reviews, improving the agent’s star rating and credibility.

SEO & Content Optimisation

• Optimised the agent’s website for local SEO, ensuring it ranked for “Top estate agent in their area and “trusted property agent near me”.

• Created high-authority blog posts and case studies showcasing successful property deals, client testimonials, and market expertise.

• Improved Google My Business profile, ensuring accurate business details, high-quality property photos, and engaging posts.

Social Media & Local Marketing Engagement

• Launched a targeted social media campaign, sharing success stories and showcasing recent home sales.

• Partnered with local real estate influencers, home staging companies, and mortgage brokers to increase online exposure.

• Ran geo-targeted Facebook and Google Ads, driving traffic to the agent’s website and lead generation forms.

Customer Engagement & Trust Building

• Developed a client referral programme, incentivising past clients to recommend the agent’s services.

• Provided team training on customer engagement and online review requests, ensuring a proactive approach to reputation management.

• Engaged with all online reviews, responding professionally to negative ones and showcasing customer satisfaction efforts.

Results: Increased Leads & Sales Growth

Fake reviews removed, improving Google rating from 3.5 to 4.9 within 4 months
Client inquiries increased by 45% after reputation improvements
Improved search rankings, ranking in the top 3 for “Best Estate Agent [city]”
Social media engagement increased by 60%, leading to a 35% increase in home listings
Successfully partnered with 12+ local influencers, generating significant online exposure and trust

Client Feedback:
“I was losing business due to unfair reviews, but ProAction Labs turned things around. Now, I’m getting more client leads and closing more property deals than ever!”

Key Takeaways for Real Estate Professionals

• Fake reviews can be disputed and removed – Google and Trustpilot have processes for handling fraudulent reviews.

• SEO optimisation helps property agents get discovered – Ranking for local search terms increases client inquiries.

• Social media marketing builds trust – Showcasing successful deals and engaging with potential clients improves credibility.

• Client reviews impact revenue – A property agent’s star rating influences buyer and seller trust.

Need Reputation Help? If your real estate business is struggling with negative content or fake reviews, ProAction Labs can help you take control of your online presence. Get in touch today!