Case Study
Enhancing Online Reputation for an Italian Restaurant

Industry: Italian Restaurant
Challenge: Negative Reviews, Fake Reviews & Low Online Visibility Impacting Reservations
A well-known Italian restaurant was struggling with a decline in reservations and customer trust due to a mix of negative online reviews, fake 1-star ratings, and low search engine visibility. Despite providing high-quality food and service, a few misleading reviews and unfair competitor tactics had damaged the restaurant’s reputation. Additionally, outdated negative blog posts and unfavorable Google rankings were deterring potential diners.
As a result, the restaurant experienced a 30% drop in table reservations and a noticeable decline in foot traffic, impacting revenue and overall brand perception.
Our Approach: Comprehensive Reputation Management
To help the Italian restaurant restore its online credibility and increase reservations, ProAction Labs implemented a four-step strategy:
Fake Review Removal & Reputation Clean-Up
Conducted a full audit of Google, Yelp, and TripAdvisor reviews, identifying fake 1-star ratings left by non-customers.
Used Google’s review dispute process to successfully remove fraudulent negative reviews.
Encouraged real customers to leave genuine positive reviews, improving the restaurant’s star rating and credibility.
SEO & Content Optimization
Optimized the restaurant’s website for local SEO, ensuring it ranked for “Best Italian restaurant near me” and “authentic Italian food [in their location]”.
Created high-authority blog posts and press releases showcasing the restaurant’s food quality, history, and customer experiences.
Improved Google My Business profile, ensuring accurate information, high-quality photos, and engaging posts.
Social Media & Influencer Engagement
Launched a targeted influencer marketing campaign, partnering with local food bloggers and Instagram influencers to highlight the restaurant.
Created engaging social media content, including professional food photography, chef interviews, and customer testimonials.
Increased restaurant exposure through Facebook and Instagram ads, driving traffic to the website’s reservation system.
Customer Experience Enhancement & Loyalty Program
Implemented a loyalty program, encouraging repeat customers and rewarding positive online reviews.
Provided staff training on customer engagement and review requests, ensuring a proactive approach to reputation management.
Engaged with all online reviews, responding professionally to negative ones and showcasing customer satisfaction efforts.
Results: Increased Reservations & Brand Recovery
Fake reviews removed, improving Google rating from 3.6
to 4.7
within 4 months
Table reservations increased by 40% after reputation improvements
Improved search rankings, ranking in the number 1 for “Best Italian Restaurant [at their location]”
Social media engagement increased by 70%, leading to a 25% increase in foot traffic
Successfully partnered with 15+ local influencers, generating thousands of impressions and new diners
Client Feedback:
“We knew our food was great, but our online reputation wasn’t reflecting that. ProAction Labs helped us turn things around, and now we’re fully booked on weekends again!”
Key Takeaways for Restaurant Owners
Fake reviews can be disputed and removed – Google and Yelp have processes for handling fraudulent reviews.
SEO optimization helps restaurants get discovered – Ranking for local search terms increases foot traffic and reservations.
Social media marketing is essential – Partnering with influencers and engaging customers can boost online reputation.
Customer reviews directly impact revenue – A restaurant’s star rating influences potential diners’ decisions.
Need Reputation Help? If your restaurant is struggling with negative content or fake reviews, ProAction Labs can help you take control of your online presence. Get in touch today!
“Small businesses are at the mercy of negative customer reviews. A few words can have a devastating impact on your online reputation, future sales and even your recruitment efforts… But Irish startup ProAction Labs will erase negative reviews about a business online in a no win-no fee model that claims to have an 88 per cent successful removal rate within 15 days.”
We remove damaging online content. If we don’t succeed, you don’t pay.
With years of experience solving online defamation issues, we are the best choice to solve your online crises. Contact us today to discuss your online reputation repair campaign.
How is your online reputation looking? Not great? Now is the time to clean it up. No win, no fee!
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