Case Study

Restoring Online Reputation for a Car Dealership

Industry: Car Dealership
Challenge: Negative Reviews, Fake Reviews & Misleading Articles Impacting Sales

A well-established car dealership was facing serious reputation challenges due to a mix of negative online reviews, fake reviews, and misleading news articles. Despite their strong track record, a few dissatisfied customers had left damaging reviews, and an old news article containing outdated, misleading information was ranking on Google’s first page. Additionally, a competitor had posted fake 1-star reviews to harm their reputation.

As a result, the dealership experienced a 22% drop in customer inquiries and noticed a decline in showroom visits, as potential buyers were hesitant to trust the business.


Our Approach: Comprehensive Reputation Recovery

To restore the dealership’s online credibility and customer trust, ProAction Labs implemented a four-step strategy:

Content Removal & Suppression

  • We analyzed all negative search results, identifying removable content.

  • Using our expertise in legal takedown requests, we successfully removed a damaging false article from a low-authority website.

  • For content we couldn’t remove, we launched a content suppression strategy to push it down in search results.

  • How to remove negative content from Google – A key strategy in cleaning up online reputation.

Fake Review Removal & Positive Review Generation

  • We conducted a full audit of the dealership’s Google reviews to identify fake negative reviews.

  • Using Google’s reporting and verification processes, we successfully removed multiple fraudulent 1-star reviews.

  • We launched a customer engagement campaign to encourage real customers to leave authentic 5-star reviews, improving their online rating.

  • Remove fake Google reviews – Ensuring an accurate representation of the dealership’s reputation.

SEO & Positive Content Boost

  • We optimized the dealership’s website for Car dealership SEO services, improving rankings for positive keywords.

  • Leveraging PR, we published press releases & customer success stories to highlight their quality service.

  • We built new business directory listings with verified positive testimonials to strengthen online authority.

  • SEO for car dealerships – Driving more traffic and qualified leads to the dealership.

Review Management & Customer Engagement

  • We developed a customer feedback strategy that encouraged satisfied buyers to leave genuine positive reviews on Google, Trustpilot, and other review platforms.

  • We engaged with existing reviews, responding professionally to negative ones, demonstrating customer care and transparency.

  • Increase 5-star reviews for car dealerships – Strengthening credibility and trust.


Results: Dramatic Improvement in Reputation & Sales

📊 Negative article moved from Page 1 to Page 11 in Google within 3 months
📈 Customer inquiries increased by 28% after positive content boost
🌟 Google Reviews improved from 3.2⭐ to 4.8⭐ in just 3 months
🚗 Showroom visits recovered, with a 32% increase in foot traffic
🛑 Successfully removed multiple fake 1-star reviews from Google
Generated over 100+ new verified 5-star reviews from real customers

💬 Client Feedback:
“We were losing business due to outdated and unfair online content. ProAction Labs helped us rebuild our reputation, and we saw a major increase in customer trust. Our sales team is now busier than ever!”


Key Takeaways for Businesses in Car Sales

  • Fake reviews can be removed – Google has processes to identify and delete fraudulent content.

  • Negative content can be managed – even if it can’t be removed, it can be pushed down.

  • Customer feedback is crucial – Responding professionally & encouraging positive reviews builds trust.

  • SEO-driven reputation management works – Optimizing your online presence can bring real business results.

  • Reputation management for automotive businesses – A necessity in today’s competitive market.

  • Car dealership brand reputation recovery – Essential for maintaining customer trust and long-term success.

  • Suppress negative search results for businesses – Ensuring only accurate and positive content dominates search rankings.

🚀 Need Reputation Help? If your business is struggling with negative content, ProAction Labs can help you take control of your online presence. Get in touch today!

“Small businesses are at the mercy of negative customer reviews. A few words can have a devastating impact on your online reputation, future sales and even your recruitment efforts… But Irish startup ProAction Labs will erase negative reviews about a business online in a no win-no fee model that claims to have an 88 per cent successful removal rate within 15 days.”

We remove damaging online content. If we don’t succeed, you don’t pay.

With years of experience solving online defamation issues, we are the best choice to solve your online crises. Contact us today to discuss your online reputation repair campaign.

How is your online reputation looking? Not great? Now is the time to clean it up. No win, no fee!

Testimonials

Hugely impressed how Proaction Labs were able to remove a review that was posted about our business that had nothing to do with us. Great job!
Garry M
Auto Sales Business
Great job in removing a fake google review. Easy, straight forward process. Someone attacked us with fake reviews. We cannot thank them enough.
James M
Restaurant Owner
Thanks to them, the fake Google reviews that we had been unable to remove for a year were taken down within a couple of weeks. Much appreciated!
Sandra B
Beauty Salon Owner
Our experience has been amazing so far. The team have helped us delete fake reviews for my business. Very impressed with the whole process.
Tom C
Construction Company
Removed fake reviews which I suspect were competitors. Very pleased with the service and the ongoing work they do for us here.
Sharon H
Webdesign Business
Big thumbs up to Proaction Labs for their professionalism and insights. They are at the top of their industry. Keep up the good work!
Sean P
Estate Agent

51 Bracken Road
Sandyford Business Park
Dublin 18
D18 CV48

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