Case Study
Restoring Online Reputation for a Car Dealership

Industry: Car Dealership
Challenge: Negative Reviews, Fake Reviews & Misleading Articles Impacting Sales
A well-established car dealership was facing serious reputation challenges due to a mix of negative online reviews, fake reviews, and misleading news articles. Despite their strong track record, a few dissatisfied customers had left damaging reviews, and an old news article containing outdated, misleading information was ranking on Google’s first page. Additionally, a competitor had posted fake 1-star reviews to harm their reputation.
As a result, the dealership experienced a 22% drop in customer inquiries and noticed a decline in showroom visits, as potential buyers were hesitant to trust the business.
Our Approach: Comprehensive Reputation Recovery
To restore the dealership’s online credibility and customer trust, ProAction Labs implemented a four-step strategy:
✅ Content Removal & Suppression
We analyzed all negative search results, identifying removable content.
Using our expertise in legal takedown requests, we successfully removed a damaging false article from a low-authority website.
For content we couldn’t remove, we launched a content suppression strategy to push it down in search results.
How to remove negative content from Google – A key strategy in cleaning up online reputation.
✅ Fake Review Removal & Positive Review Generation
We conducted a full audit of the dealership’s Google reviews to identify fake negative reviews.
Using Google’s reporting and verification processes, we successfully removed multiple fraudulent 1-star reviews.
We launched a customer engagement campaign to encourage real customers to leave authentic 5-star reviews, improving their online rating.
Remove fake Google reviews – Ensuring an accurate representation of the dealership’s reputation.
✅ SEO & Positive Content Boost
We optimized the dealership’s website for Car dealership SEO services, improving rankings for positive keywords.
Leveraging PR, we published press releases & customer success stories to highlight their quality service.
We built new business directory listings with verified positive testimonials to strengthen online authority.
SEO for car dealerships – Driving more traffic and qualified leads to the dealership.
✅ Review Management & Customer Engagement
We developed a customer feedback strategy that encouraged satisfied buyers to leave genuine positive reviews on Google, Trustpilot, and other review platforms.
We engaged with existing reviews, responding professionally to negative ones, demonstrating customer care and transparency.
Increase 5-star reviews for car dealerships – Strengthening credibility and trust.
Results: Dramatic Improvement in Reputation & Sales
📊 Negative article moved from Page 1 to Page 11 in Google within 3 months
📈 Customer inquiries increased by 28% after positive content boost
🌟 Google Reviews improved from 3.2⭐ to 4.8⭐ in just 3 months
🚗 Showroom visits recovered, with a 32% increase in foot traffic
🛑 Successfully removed multiple fake 1-star reviews from Google
✅ Generated over 100+ new verified 5-star reviews from real customers
💬 Client Feedback:
“We were losing business due to outdated and unfair online content. ProAction Labs helped us rebuild our reputation, and we saw a major increase in customer trust. Our sales team is now busier than ever!”
Key Takeaways for Businesses in Car Sales
Fake reviews can be removed – Google has processes to identify and delete fraudulent content.
Negative content can be managed – even if it can’t be removed, it can be pushed down.
Customer feedback is crucial – Responding professionally & encouraging positive reviews builds trust.
SEO-driven reputation management works – Optimizing your online presence can bring real business results.
Reputation management for automotive businesses – A necessity in today’s competitive market.
Car dealership brand reputation recovery – Essential for maintaining customer trust and long-term success.
Suppress negative search results for businesses – Ensuring only accurate and positive content dominates search rankings.
🚀 Need Reputation Help? If your business is struggling with negative content, ProAction Labs can help you take control of your online presence. Get in touch today!
“Small businesses are at the mercy of negative customer reviews. A few words can have a devastating impact on your online reputation, future sales and even your recruitment efforts… But Irish startup ProAction Labs will erase negative reviews about a business online in a no win-no fee model that claims to have an 88 per cent successful removal rate within 15 days.”
We remove damaging online content. If we don’t succeed, you don’t pay.
With years of experience solving online defamation issues, we are the best choice to solve your online crises. Contact us today to discuss your online reputation repair campaign.
How is your online reputation looking? Not great? Now is the time to clean it up. No win, no fee!
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