Case Study
Enhancing Online Reputation for a Dental Clinic

Industry: Dental Clinic
Challenge: Negative Reviews, Fake Reviews & Outdated Content Impacting New Patient Bookings
A well-established dental clinic faced a significant decline in patient appointments due to negative reviews, some of which were fake and left by competitors. Additionally, an outdated negative blog post from a former patient was ranking on Google’s first page, deterring potential new patients from booking appointments.
As a result, the clinic saw a 20% drop in new patient inquiries and an increase in appointment cancellations. Patients were hesitant to trust the practice due to outdated and misleading online content.
Our Approach: Comprehensive Reputation Recovery
To restore the clinic’s credibility and attract new patients, ProAction Labs implemented a four-step strategy:
✅ Fake Review Removal & Review Management
We audited all Google and Yelp reviews, identifying fake 1-star reviews from non-patients.
Using Google’s fraudulent review removal process, we successfully removed multiple fake negative reviews.
We launched a patient follow-up system to encourage genuine 5-star reviews from satisfied clients.
✅ Content Suppression & SEO Optimization
We analyzed and suppressed an outdated negative blog post by ranking new, positive content above it.
Created SEO-optimized blog posts about successful treatments, patient testimonials, and clinic innovations.
Implemented local SEO strategies, improving the clinic’s Google My Business ranking.
✅ Online Branding & PR Outreach
Published press releases on trusted dental and health industry platforms highlighting the clinic’s expertise.
Developed video testimonials and shared them across the clinic’s website and social media.
✅ Website & Social Media Reputation Enhancement
Optimized the clinic’s website with trust signals, including updated reviews, testimonials, and certifications.
Implemented a social media engagement strategy, responding to concerns and highlighting positive patient experiences.
Results: Dramatic Improvement in Reputation & Patient Bookings
📊 Negative blog post dropped from Page 1 to Page 6 on Google within 5 months
📈 New patient inquiries increased by 35% after review improvement
🌟 Google Reviews improved from 3.5⭐ to 4.9⭐ in just 6 months
🏥 Appointment bookings rebounded, with a 27% increase in new patient visits
🛑 Successfully removed over 15 fake reviews from Google and Yelp
✅ Generated over 150+ new verified 5-star patient reviews
💬 Client Feedback:
“Our clinic’s reputation was suffering due to fake reviews and outdated negative content. ProAction Labs helped us rebuild trust, and now our patient bookings are higher than ever!”
Key Takeaways for Dental Clinics
Fake reviews can be removed – Google and Yelp allow reporting and deletion of fraudulent content.
Outdated content can be suppressed – New, positive content can outrank negative search results.
Positive patient reviews drive trust – Encouraging happy patients to leave reviews improves credibility.
SEO and online branding matter – A strong digital presence increases patient conversions.
🚀 Need Reputation Help? If your dental clinic is struggling with negative content or fake reviews, ProAction Labs can help you take control of your online reputation. Get in touch today!
“Small businesses are at the mercy of negative customer reviews. A few words can have a devastating impact on your online reputation, future sales and even your recruitment efforts… But Irish startup ProAction Labs will erase negative reviews about a business online in a no win-no fee model that claims to have an 88 per cent successful removal rate within 15 days.”
We remove damaging online content. If we don’t succeed, you don’t pay.
With years of experience solving online defamation issues, we are the best choice to solve your online crises. Contact us today to discuss your online reputation repair campaign.
How is your online reputation looking? Not great? Now is the time to clean it up. No win, no fee!
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