Case Study

Enhancing Online Reputation for a Dental Clinic

Industry: Dental Clinic
Challenge: Negative Reviews, Fake Reviews & Outdated Content Impacting New Patient Bookings

A well-established dental clinic faced a significant decline in patient appointments due to negative reviews, some of which were fake and left by competitors. Additionally, an outdated negative blog post from a former patient was ranking on Google’s first page, deterring potential new patients from booking appointments.

As a result, the clinic saw a 20% drop in new patient inquiries and an increase in appointment cancellations. Patients were hesitant to trust the practice due to outdated and misleading online content.


Our Approach: Comprehensive Reputation Recovery

To restore the clinic’s credibility and attract new patients, ProAction Labs implemented a four-step strategy:

Fake Review Removal & Review Management

  • We audited all Google and Yelp reviews, identifying fake 1-star reviews from non-patients.

  • Using Google’s fraudulent review removal process, we successfully removed multiple fake negative reviews.

  • We launched a patient follow-up system to encourage genuine 5-star reviews from satisfied clients.

Content Suppression & SEO Optimization

  • We analyzed and suppressed an outdated negative blog post by ranking new, positive content above it.

  • Created SEO-optimized blog posts about successful treatments, patient testimonials, and clinic innovations.

  • Implemented local SEO strategies, improving the clinic’s Google My Business ranking.

Online Branding & PR Outreach

  • Published press releases on trusted dental and health industry platforms highlighting the clinic’s expertise.

  • Developed video testimonials and shared them across the clinic’s website and social media.

Website & Social Media Reputation Enhancement

  • Optimized the clinic’s website with trust signals, including updated reviews, testimonials, and certifications.

  • Implemented a social media engagement strategy, responding to concerns and highlighting positive patient experiences.


Results: Dramatic Improvement in Reputation & Patient Bookings

📊 Negative blog post dropped from Page 1 to Page 6 on Google within 5 months
📈 New patient inquiries increased by 35% after review improvement
🌟 Google Reviews improved from 3.5⭐ to 4.9⭐ in just 6 months
🏥 Appointment bookings rebounded, with a 27% increase in new patient visits
🛑 Successfully removed over 15 fake reviews from Google and Yelp
Generated over 150+ new verified 5-star patient reviews

💬 Client Feedback:
“Our clinic’s reputation was suffering due to fake reviews and outdated negative content. ProAction Labs helped us rebuild trust, and now our patient bookings are higher than ever!”


Key Takeaways for Dental Clinics

  • Fake reviews can be removed – Google and Yelp allow reporting and deletion of fraudulent content.

  • Outdated content can be suppressed – New, positive content can outrank negative search results.

  • Positive patient reviews drive trust – Encouraging happy patients to leave reviews improves credibility.

  • SEO and online branding matter – A strong digital presence increases patient conversions.

🚀 Need Reputation Help? If your dental clinic is struggling with negative content or fake reviews, ProAction Labs can help you take control of your online reputation. Get in touch today!

“Small businesses are at the mercy of negative customer reviews. A few words can have a devastating impact on your online reputation, future sales and even your recruitment efforts… But Irish startup ProAction Labs will erase negative reviews about a business online in a no win-no fee model that claims to have an 88 per cent successful removal rate within 15 days.”

We remove damaging online content. If we don’t succeed, you don’t pay.

With years of experience solving online defamation issues, we are the best choice to solve your online crises. Contact us today to discuss your online reputation repair campaign.

How is your online reputation looking? Not great? Now is the time to clean it up. No win, no fee!

Testimonials

Hugely impressed how Proaction Labs were able to remove a review that was posted about our business that had nothing to do with us. Great job!
Garry M
Auto Sales Business
Great job in removing a fake google review. Easy, straight forward process. Someone attacked us with fake reviews. We cannot thank them enough.
James M
Restaurant Owner
Thanks to them, the fake Google reviews that we had been unable to remove for a year were taken down within a couple of weeks. Much appreciated!
Sandra B
Beauty Salon Owner
Our experience has been amazing so far. The team have helped us delete fake reviews for my business. Very impressed with the whole process.
Tom C
Construction Company
Removed fake reviews which I suspect were competitors. Very pleased with the service and the ongoing work they do for us here.
Sharon H
Webdesign Business
Big thumbs up to Proaction Labs for their professionalism and insights. They are at the top of their industry. Keep up the good work!
Sean P
Estate Agent

51 Bracken Road
Sandyford Business Park
Dublin 18
D18 CV48

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