Case Study

From Negative to Positive: How a Beauty Salon Rebuilt Its Online Reputation


increase in review feedback

5 Star

rating and removed all negative reviews


organic SEO ranking (was 11th)

The Circumstance

This client was dissatisfied with the low volume of feedback they were receiving on their Google reviews. Despite serving approximately 100 new clients each month for over 5 years, they only had 53 reviews, which they felt did not accurately represent their business. Additionally, they were concerned about unfavorable reviews that they believed unfairly reflected on their customer experience and could damage their reputation.

Our client was also interested in improving their organic search results. When their brand was searched, it only appeared 11th in the search results, which was not ideal. We worked with them to address these issues and improve their online presence.

The Goal

  • Increase Review Feedback
  • Maintain star rating of 4.9 or higher
  • Remove Negative Reviews 
  • Improve SEO Ranking

Our Tailored Solution

  • Review Removal
  • Google Review Amplification
  • Google Review Management

The Results

  • 219% increase in Google review feedback
  • Removed multiple negative reviews
  • 27% increase in Google review rating
  • Currently 5-star rating
  • Removed all negative reviews
  • #1 organic SEO ranking (was previously 11th)

The Positive Impact

After working with us, this business has achieved a perfect 5-star rating and now occupies the number 1 spot in organic search results rankings. As a result, when customers in their area are comparing beauty salons, this business ranks higher than all others and has built trust with potential clients through their glowing reviews. These improvements have led to increased sales for the business.

“Small businesses are at the mercy of negative customer reviews. A few words can have a devastating impact on your online reputation, future sales and even your recruitment efforts… But Irish startup ProAction Labs will erase negative reviews about a business online in a no win-no fee model that claims to have an 88 per cent successful removal rate within 15 days.”

We remove damaging online content. If we don’t succeed, you don’t pay.

With years of experience solving online defamation issues, we are the best choice to solve your online crises. Contact us today to discuss your online reputation repair campaign.

How is your online reputation looking? Not great? Now is the time to clean it up. No win, no fee!


Hugely impressed how Proaction Labs were able to remove a review that was posted about our business that had nothing to do with us. Great job!
Garry M
Auto Sales Business
Great job in removing a fake google review. Easy, straight forward process. Someone attacked us with fake reviews. We cannot thank them enough.
James M
Restaurant Owner
Thanks to them, the fake Google reviews that we had been unable to remove for a year were taken down within a couple of weeks. Much appreciated!
Sandra B
Beauty Salon Owner
Our experience has been amazing so far. The team have helped us delete fake reviews for my business. Very impressed with the whole process.
Tom C
Construction Company
Removed fake reviews which I suspect were competitors. Very pleased with the service and the ongoing work they do for us here.
Sharon H
Webdesign Business
Big thumbs up to Proaction Labs for their professionalism and insights. They are at the top of their industry. Keep up the good work!
Sean P
Estate Agent

51 Bracken Road
Sandyford Business Park
Dublin 18
D18 CV48

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