Case Study
From Negative to Positive: How a Beauty Salon Rebuilt Its Online Reputation
219%
increase in review feedback
5 Star
rating and removed all negative reviews
1st
organic SEO ranking (was 11th)
The Circumstance
This client was dissatisfied with the low volume of feedback they were receiving on their Google reviews. Despite serving approximately 100 new clients each month for over 5 years, they only had 53 reviews, which they felt did not accurately represent their business. Additionally, they were concerned about unfavorable reviews that they believed unfairly reflected on their customer experience and could damage their reputation.
Our client was also interested in improving their organic search results. When their brand was searched, it only appeared 11th in the search results, which was not ideal. We worked with them to address these issues and improve their online presence.

The Goal
- Increase Review Feedback
- Maintain star rating of 4.9 or higher
- Remove Negative Reviews
- Improve SEO Ranking

Our Tailored Solution
- Review Removal
- Google Review Amplification
- Google Review Management
The Results
- 219% increase in Google review feedback
- Removed multiple negative reviews
- 27% increase in Google review rating
- Currently 5-star rating
- Removed all negative reviews
- #1 organic SEO ranking (was previously 11th)

The Positive Impact
After working with us, this business has achieved a perfect 5-star rating and now occupies the number 1 spot in organic search results rankings. As a result, when customers in their area are comparing beauty salons, this business ranks higher than all others and has built trust with potential clients through their glowing reviews. These improvements have led to increased sales for the business.
“Small businesses are at the mercy of negative customer reviews. A few words can have a devastating impact on your online reputation, future sales and even your recruitment efforts… But Irish startup ProAction Labs will erase negative reviews about a business online in a no win-no fee model that claims to have an 88 per cent successful removal rate within 15 days.”
We remove damaging online content. If we don’t succeed, you don’t pay.
With years of experience solving online defamation issues, we are the best choice to solve your online crises. Contact us today to discuss your online reputation repair campaign.
How is your online reputation looking? Not great? Now is the time to clean it up. No win, no fee!
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